Providing better products at a better price isn’t always enough to attract and retain customers. The only way to truly stand out is to provide outstanding customer service. But, simply answering a customer’s phone call on the first ring or resolving an issue doesn’t qualify as outstanding customer service anymore.
Today, customers are adept at helping themselves with online tools. And they often turn to Web self-service because it fits into their busy schedule. Your customer service has to take this, and much more, into account to help you differentiate yourself from the competition. You have to provide your customers with proactive service that helps them at every step of their journey.
You need to provide Smart Customer Service.