Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer.
So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Highlights of the report include:
- More than 50% respondents say they need to interact with customers more quickly.
- 29% of respondents are not engaging in any type of real-time marketing.
- 85% of respondents say it is fundamental, significant or important to their future business success to provide experiences that are responsive to customers based on real-time, in-the-moment behaviors.
Get your copy of The Truth About Real-Time Marketing today, and learn how leading marketers are using specific data points to personalize messages and product offerings across all channels and devices.