Advocate content typically receives 10X more engagement than brand-paid content and 7X more engagement than content shared on company channels. Thatís why Fortune 500 brands are powering employees and brand ambassadors to create brand content, increasing brand awareness and ROI.
But how are they motivating advocates to create content? What kind of brand content do advocates create and how can brands leverage this content for their marketing campaigns? Download this step-by-step guide for everything you need to know about advocate created content.
Download the guide to learn:
- How to find your top brand advocates
- Proven best practices for motivating advocates
- Recommended guidelines for advocate outreach