For most retailers, the holidays are the top spending season of the year—and they’re approaching fast. In the US, online retail shopping continues to grow at double-digit pace, with a projected growth rate of nearly 10% every year for the next four years. Retargeting is poised to play an even more signifcant role in influencing sales than ever before, and not just through traditional desktop campaigns: in the past year, mobile commerce has increased by more than 37%. With more shoppers using handheld devices to research and purchase, mobile is reshaping strategies for advertisers in every industry this holiday season.
In this guide, we’ll help you set up the most successful retargeting campaigns during this critical time of year:
- Understand how consumer behavior changes during the holidays
- Learn best practices for targeting on desktop and mobile
- Ensure the highest possible ROI when converting consumers
- Target the right people in the right place at the right time