The answer for many retailers is to get personal with every shopper. This E-book explains the steps retailers can take to create a personal shopping assistant for every customer. The Retailerís Mobile Strategy Guide provides insights on how to:
- Capture insights from customer behavior for precise retargeting;
- Drive up customer lifetime value with complementary product suggestions; and
- Re-engage customers when theyíre ready and avoid the spam filter, among a slew of other tips.