The key to success in today’s digital marketing ecosphere is personalization. Case in point: the increasing prominence of email and the fact that readers are inviting us into their personal space by making their mobile inbox first priority in the morning. As marketers, we cannot take this invitation for granted.
How do we enter this personal space and stay there? The answer lies within persona-based marketing. By conducting research and composing a perfectly painted picture of a target persona, you’ll be able to identify key people who want your content and will keep coming back for more.