Reputation & Crisis Monitoring: Best Practices in the Social Media Age
When it comes to a crisis, the organizations that recover fastest, with their reputations most intact, are the ones that are the most prepared.
Managing communications during a crisis has never been easy, but now social media has changed the rules for responding to breaking situations. Organizations need to be able to differentiate facts from rumors more quickly—and they have to be organized, understand the situation, and able to respond in
Using real-world examples from Asiana Airlines, Marriott, The Dorchester Group, United Airlines, and Walmart/Asda, this guide explains the four stages of crisis monitoring and response and outlines best practices for organizations of all sizes.