> Brandwatch > Keeping your cool in a crisis doesn’t have to be a nightmare. Let us show you how.

Keeping your cool in a crisis doesn’t have to be a nightmare. Let us show you how.

Published By: Brandwatch
Brandwatch
Published:  Feb 25, 2015
Length:  28 pages

Reputation & Crisis Monitoring: Best Practices in the Social Media Age

When it comes to a crisis, the organizations that recover fastest, with their reputations most intact, are the ones that are the most prepared.

Managing communications during a crisis has never been easy, but now social media has changed the rules for responding to breaking situations. Organizations need to be able to differentiate facts from rumors more quickly—and they have to be organized, understand the situation, and able to respond in
real time.

Using real-world examples from Asiana Airlines, Marriott, The Dorchester Group, United Airlines, and Walmart/Asda, this guide explains the four stages of crisis monitoring and response and outlines best practices for organizations of all sizes.



Tagssocial media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring, social media management