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ULTA Beautyís e-Commerce Evolution: Creating a User-Oriented Experience

Published By: dynatrace
dynatrace
Published:  Mar 04, 2015

Recent advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented and as a result, e-Commerce has transformed the business model.

Featured speakers from ULTA Beauty, the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the U.S., discuss the retailerís e-Commerce evolution that led to understanding and optimizing their customersí online experience.

Discover how ULTA Beauty:

  • Gains full end-to-end visibility into user experience
  • Captures the business impact of user experience and application performance
  • Accelerates time to market for new functionalities and services



Tagsbeauty, e-commerce, user-oriented, retail, business, application performance, consumer