A leading U.S.-based financial services firm was faced with the growing challenge of providing consistent application performance to a vast employee base and nationwide network of partners. The company turned to Equinix to help redesign its network, both to improve performance and prepare for a move to a cloud-enabled environment. Equinix worked with the firm to deploy bi-coastal Equinix Performance Hubs, extension nodes of the company’s existing network placed in strategically located Equinix International Business Exchange (IBX) data centers. A Performance Hub moves services closer to end users and provides direct access to networks and cloud providers. By deploying Performance Hubs, the customer created a high-performance services platform for its business. The result was a dramatic decrease in network latency, improvements in application performance and an enhanced user experience.