While providing your customers and guests with Wi-Fi, you can give them pertinent information, individual attention, and special offers. And you can learn how, where, and when they move through your venue. Customers or guests passing through your store, hotel, or other venue increasingly expect free Wi-Fi. They also expect personal service. You can give them both, which can help boost your sales. And in doing so, you can gain information that will help make your venue more attractive and profitable.