Social Media as a Customer Support Channel: Best Practices
So far, most enterprises have only addressed the opportunities for using social media in marketing. They have adapted their marketing strategies to benefit from the new revenue and branding opportunities provided by social media.
But in order to create a cohesive customer experience strategy and connect data across departments, enterprises need to include social media response in their customer service function.
This paper provides information on how social media works as a customer support channel.
Download now to discover the reason why enterprises need to invest in social customer service tools.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales