43 million people, 168 countries:
Tracking the Game of Thrones campaign seen around the world
With the start of the fourth season of Game of Thrones fast approaching, SKY TV wanted to drive up subscription numbers and encourage those who had dismissed Game of Thrones as “not for them” to join the legions of fans already tuning in.
SKY turned to agency DDB New Zealand to orchestrate a social campaign that went beyond the realms of traditional and digital media, combining a real-world event with online activity.
Download this case study to learn how DDB used Brandwatch's powerful website coverage and flexible filtering capabilities to:
- Identify the most popular subject of online conversation—and funnel that passionate commentary into more than 80,000 interactions with the campaign
- Improve engagement in regions and countries that were previously lagging
- Analyze the exposure, reach and impact the campaign had on a global scale