> SAP > Customer Desires Vs. Retailer Capabilities: Minding The Omni-Channel Commerce Gap

Customer Desires Vs. Retailer Capabilities: Minding The Omni-Channel Commerce Gap

Published By: SAP
SAP
Published:  Apr 24, 2015
Length:  19 pages

Forrester Consulting discovered the following about customer desires vs. retailer capabilities:
  • Technology investment is critical to enabling exemplary omni-channel customer experience.
  • Omni-channel customer experience is now a brand differentiator.
  • Many retailers have reached a false state of omni-channel comfort.
  • New titles alone won’t cut it — retailers must abolish siloed channel strategies altogether.
Read this white paper to learn more about omni-channel retail and consumer expectations.



Tagsomni-channel commerce, customer desires, consumer expectations, online shopping, retail