Seven days left till Mother's Day 2015 is upon us.
Over 12,300 campaigns have been sent in the last 30 days - 50% or 6,700 in just the last 7 days.
25% of them put Mothers Day in the subject line - 3200. and for last 7 days, 33% used mothers day in subject line (2000).
On Saturday alone (May 2) - 1800 sent.
Lots of clutter.
But targeted campaigns, with strong subject lines and compelling offers & smart merchandising have over 100 brands with 40% plus open rate!
While over 100 marketers achieved a 40% open rate, we have selected what we call "4 Over 40% Open Club" to share with you below.
Want to improve your email performance? Let us work for you.