> eDataSource > Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day

Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day

Published By: eDataSource
eDataSource
Published:  May 05, 2015
Length:  2 pages

Seven days left till Mother's Day 2015 is upon us.

Over 12,300 campaigns have been sent in the last 30 days - 50% or 6,700 in just the last 7 days.

25% of them put Mothers Day in the subject line - 3200. and for last 7 days, 33% used mothers day in subject line (2000).

On Saturday alone (May 2) - 1800 sent.

Lots of clutter.

But targeted campaigns, with strong subject lines and compelling offers & smart merchandising have over 100 brands with 40% plus open rate!

While over 100 marketers achieved a 40% open rate, we have selected what we call "4 Over 40% Open Club" to share with you below.

Want to improve your email performance? Let us work for you.



Tagsedatasource, email tools, email performance, email subject line, real-time data, email competitive intelligence