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How Retailers Increase the Value of Every Interaction

Published By: Pluris
Pluris
Published:  May 05, 2015
Length:  17 pages

Customer interaction is a delicate time for every company. When a customer initiates contact with a company they could be buying something, canceling a purchase, upgrading a service, complaining about an experience, or just trying to understand what and how you sell. That contact may or may not have been a result of company outreach, marketing or word of mouth. And it can take many forms. For our purposes, “customer initiated interactions” include: 

  • Calls to a call center  
  • POS purchase
  • Support or purchase chat through website
  • Review of product information on a mobile phone
Download this guide today to learn how to maximize time with informed buyers and optimize customer interactions.



Tagspluris, retailers, customer interactions, outreach, word of mouth, point of sale, mobile