Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers donít complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure youíre offering customers the reassurance and guarantees they need to browse and buy confidently. Symantecís Norton Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on investment when they use it. For merchants and customers alike, itís satisfaction guaranteed.
This white paper illustrates what confidence boosting measures you should be taking to make consumers feel safer online, and how online stores are seeing a dramatic return on investment when using them.