> Marketo > Definitive Guide to Customer Nurturing

Definitive Guide to Customer Nurturing

Published By: Marketo
Published:  Jul 13, 2015
Length:  52 pages

Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.

Tagscustomer nurturing, crm, customer relationship management, best practices, customer nurturing strategy, purchase process, automation