Enhancing Telco's competitive differentiation by leveraging customer analytics
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
What you will learn:
- How consumer behavior is changing what is required of Telcos in terms of customer experience
- Approaches for analyzing data to improve brand loyalty through personalized services
- Methods for identifying and analyzing data to build better customer engagement and marketing offers
Tags : ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data