Success via the inbox is getting harder! Nearly a quarter of senior level marketers surveyed were found to be clued up when it comes to delivering success via the inbox, but that means there is still a whooping 77% of you who ARE struggling to achieve stand-out in the inbox!
Given emailís reputation for delivering ROI, you can understand how email success is becoming a pain point topic for many marketers.
If the thought of delivering stand out messages in the inbox seems a scary task to you, then don't worry - there are simple and easy to implement ways to increase your email campaign success rate and alleviate any email marketing migraines!
Part 2 of the Overcoming Marketing Challenges series focuses on email and discusses:
- The importance of testing and optimization
- Making testing a habit
- The emotional importance of subject lines
- If your emails are not contextual, they could be damaging your brand
- The three Dís for creating a fully contextual email programme
- A case study showing how Peak Performance - Scandinaviaís biggest sportswear clothing label - realized their email potential
Download Overcoming Marketing Challenges Part 2: Data and become part of the 23% without an email marketing migraine.