zulily has 3.7 million active customers as of Q1 2014, and works diligently to keep them coming back for more. Thousands of deeply discounted items go on sale every day, and zulily’s flash sales typically take place over three days.
“Our ultimate goal is to make sure that when mom shows up tomorrow, she will find something interesting on the site to buy. If we’re going to miss a customer because I can’t get something through the studio fast enough or pushed into production, then eventually that’s going to hurt the business,” says Don Allen, senior director of technical operations at zulily. “That’s why we have to be flexible.”
When zulily moved into a new corporate headquarters in downtown Seattle, it saw the opportunity to rebuild its data center and campus IT infrastructure to be a firm foundation for the cloud.