Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they wonít miss a thing. As a marketing channel that commands plenty of dedicated attention, itís vital that marketers understand how to effectively market on mobile.
In this comprehensive, 150+ page guide, Marketo covers topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.