According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
To shed some light on one of the hottest topics in advertising, Dun & Bradstreet surveyed over 100 B2B marketers, gathering their opinions and plans for programmatic in 2016 and beyond. See the results by downloading our research study.
What We Uncovered:
- How B2B marketers will be investing in programmatic
- What makes programmatic appealing
- B2B marketers’ biggest advertising goals