> IBM > Analytics To Optimize Marketing Performance Tools Can Help Marketers Make Better Decisions

Analytics To Optimize Marketing Performance Tools Can Help Marketers Make Better Decisions

Published By: IBM
IBM
Published:  Mar 04, 2016
Length:  13 pages

This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics



Tagsmarketing analytics, data, ibm, best practices, effective planning