The good news is that in the workplace, marketing is making progress in elevating its role and expanding its influence, especially in the executive suite. The average tenure for CMOs across industries in 2014 was up to 48 months, representing the first increase in tenure since 2011, when it was 43 months, according to the
consulting firm Spencer Stuart. CMOs in the technology, financial services and industrial sectors have it even better, with an average tenure of more than 60 months.
However, there is still a lot of ground to make up. More than two-thirds of CMOs don’t think the role gets the same respect as other executive functions (State of Marketing study, 2014: Netbase and CMO Council), and they rank “mindset of senior management” and “internal politics” as their top frustrations, right behind “budget constraints.”