This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. This report answers the following questions:
• What trends are driving the adoption of ESMMS platforms?
• What capabilities do ESMMS platforms provide?
• Who are the leading vendors of ESMMS platforms?
• Does my company need an ESMMS platform?
• How much do ESMMS platforms cost?
This report was prepared by conducting numerous in-depth interviews with leading vendors and industry experts. Interviews took place in April and May 2015. These, in addition to third-party research, form the basis for this report.