As the undisputed leader in home robots, iRobot has pioneered a
completely new market, making it even more important for the
company to establish what its customers want quickly, and to
deliver outstanding customer-service experiences.
To maximize adoption of its new technology, including its best-selling Roomba® vacuuming robots product line, iRobot wanted to optimize its use of multiple communications channels, to listen to its customers’ needs and identify revenue opportunities, while providing
exceptional levels of service consistently across Web, social,
and traditional channels.