Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. The average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
No matter your industry, the customer experience has taken centre stage. Master it now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world.
Here’s how you can reinvent your customer experiences — and revolutionise your marketing.