> IBM > Shoppers Disrupted: Retailing Through the Noise

Shoppers Disrupted: Retailing Through the Noise

Published By: IBM
Published:  Aug 16, 2016
Length:  22 pages

In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.

Tagsibm, commerce, retail, customer analytics, ibm institute for business value, digital technology