> App Annie > Everything You Need to Know to Build Your ASO Strategy

Everything You Need to Know to Build Your ASO Strategy

Published By: App Annie
App Annie
Published:  Aug 26, 2016
Length:  33 pages

The app market is crowded. Learn everything you need to know about ASO to break through the clutter in current and future markets.

Standing out and acquiring users in the crowded app market is no easy feat for app publishers today. With approximately 2 million iOS App Store apps and 2.5 million Google Play Store apps, finding inventive ways to not only attract but also retain targeted users is imperative to the long-term health of an app. Positioning your app for success in the app stores by using the right keywords is only one building block in configuring and evolving your app store optimization (ASO) strategy.



Tagsapp annie, aso, aso strategy, optimization, user acquisition