The unifying concept that defines FICO and its substantial technology and solutions stack is Decision Management. This term has not yet become mainstream - but it will. All business analytics activities are performed with the single aim of improving the accuracy and efficiency of business decisions. This applies to business intelligence, data visualization, data mining, business rules management, and many other forms of analysis. Unifying these activities under a single discipline means that currently fragmented analytical efforts can be combined into a single whole, with benefits that will be discussed in this review.