Thousands of column inches are devoted daily to the changing role of the CFO. These changes have been foisted on them by rapidly changing consumer behavior, new technology-infused business models and an ever-changing competitive landscape. While many have traveled a long way on the modern finance journey, our research shows that there is a significant gap between perception and what is happening on the ground. CFOs are struggling to find an equilibrium between their traditional role as financial steward and guardian of corporate assets, and the new demands of business partnering, strategic advisor and technology influencer.
This report highlights what demanding and challenging conditions finance professionals are facing today.