Measuring the impact of each marketing campaign is at the top of every marketing leaderís to-do list. Smart marketers understand the need to prove that resources expended are creating a financial return for their organizations. Unfortunately, measuring ROI is also at the top of every marketing leaderís biggest challenges list as well. In fact, only 21% of marketers say they are successful at measuring their marketing ROI.
Download this whitepaper to learn how marketers can more easily bridge the gap between budget and bottom line. In this whitepaper, youíll learn how to better:
- Plan ahead to align organization with strategy
- Gain an expanded view of your marketing spend
- Develop valuable content
- Distribute content through the right channels at the right time
- Track - and adjust - your performance