Rather than simply enhancing and supporting traditional methods, the use of digital technologies should enable brand new types of innovation and creativity. However, most of us have grown up with rigid, legacy technology-based business systems—process-oriented and mostly built around predictable, repeatable steps. If this sounds familiar, your business model may now be under threat from “digital Darwinism”—a tipping point caused by digital technologies and downstream market effects. Or perhaps nimbler, lower cost-base competitors are about to overtake you with a more innovative approach, better use of data or smarter use of technology. In this climate, “business as usual” is certainly no longer good enough.
Download this eBook to find out more about the forces that are driving digital transformation, the obstacles that are preventing organizations from making the leap, and the tools and techniques that you can start applying to your own business models to ensure survival of the fittest.