> Brandwatch > The Case for Social Consumer Market Insights: Uncovering the unique value in social media research

The Case for Social Consumer Market Insights: Uncovering the unique value in social media research

Published By: Brandwatch
Brandwatch
Published:  Nov 03, 2016
Length:  13 pages

Finally, the conversation surrounding social media data has surpassed the hype cycle. Researchers now recognize social data's limitations as well as the unique ways it can provide valuable insights. But for consumer insights teams to really capitalize on social data, they need to understand its benefits. Once equipped to derive insights from social data, forward-thinking researchers can drive decision-making throughout a business.

Download this guide to learn how social media intelligence can fill gaps in your research mix.



Tagssocial media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms