The synergy between predictive analytics and decision optimization is critical to good decision making. Predictive analytics offers insights into likely future scenarios, and decision optimization prescribes best-action recommendations for how to respond to those scenarios given your business goals, business dynamics, and potential trade-offs or consequences.
Together, predictive analytics and decision optimization provide organizations with the ability to turn insight into action—and action into positive outcomes.
In this white paper, you’ll gain a better understanding of:
- The difference between predictive and prescriptive analytics
- How predictive and prescriptive actions complement one another to help you achieve optimized business decisions
- IBM’s approach to creating a powerful end-to-end decision management system