To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operator’s business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more:
- What rewards do guests most value in a restaurant loyalty program?
- Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards?
- What prevents them from joining a loyalty program?
- Why do they leave a loyalty program or stop using it?
- What’s their favorite restaurant loyalty program?