> IBM > The State of Social Media Analytics

The State of Social Media Analytics

Published By: IBM
IBM
Published:  Mar 02, 2017
Length:  7 pages

Marketers are expanding their use of advanced social media analytics and
combining the insights from those tools with other enterprise data to learn
more about their customers and their prospects.



Tagssocial media analytics, marketing, social media marketing, social media, ibm, branding