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Digital Intelligence Briefing: Succeeding in the Omnichannel Age

Published By: Adobe
Adobe
Published:  Mar 08, 2017
Length:  41 pages

Consumers are constantly switching between channels, devices and touchpoints, which means building & delivering a solid set of digital experiences is a foundation for omnichannel success. The onus is now on the marketer to develop a customer-centric approach, regardless of the journey the customer chooses to take. Previous reports in this series revealed that cross-channel marketing is one of the top-three strategic priorities for seven in ten marketers, but delivering a consistent and relevant customer experience across all touchpoints is a large challenge for most of them.

This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to this challenge.



Tagsadobe, survey, omnichannel, customer experience, customer experience management, customer-centric approach, marketing