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Enhance Your 360-Degree View Of The Customer

Published By: IBM
IBM
Published:  Apr 14, 2017
Length:  15 pages

How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This e-book explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.



Tagspersonalized customer interaction, customer experience, data, marketing channels