> RedPoint Global > Mind the Gap - Bridging Customer Strategy and Execution with Data-Driven Marketing

Mind the Gap - Bridging Customer Strategy and Execution with Data-Driven Marketing

Published By: RedPoint Global
RedPoint Global
Published:  May 11, 2017
Length:  15 pages

Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them.

This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer. 



Tagscustomer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing