Lights, Camera, ACTIONABLE
Getting data from today’s television and film production and post-production workflows may seem like you’re moving through molasses. Mired in manual processes, attempting to manage and automate data during the creation stage of your content’s lifecycle can sometimes feel like a losing battle as the demands of creatives constantly move forward.
Hear Lulu Zezza, Physical Production Executive for New Regency Productions, Matt Turner, Media & Entertainment CTO, MarkLogic, and Guy Finley, Executive Director, Media & Entertainment Strategic Alliance (MESA) as they discuss:
- Metadata’s value and its evolution, beyond delivery and experiences, to harnessing critical production data
- Results of taking a new approach to bring this data together with context and meaning that impacts other business unit roles
- How the New Regency team created a software driven production data hub that is enabling creatives to work seamlessly on the project, in a comfortable UI/UX driven environment, with executives able to analyze data and utilize it for residuals management and product placement receivables