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Why Use Location-Based Targeting?

Published By: Oath
Published:  May 31, 2017

Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.

Tagsnative advertising, native ads, search ads