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Five best practices for understanding customer journeys

Published By: IBM APAC
IBM APAC
Published:  Jun 07, 2017
Length:  12 pages

A surprising gap exists today between what brands believe they deliver and what customers actually experience.

This gap can negatively impact customer satisfaction, overall sales and brand reputation.Customers expect exceptional experiences and personalized service wherever and whenever they contact an organization.


Read this white paper to discover the 5 best practices for understanding customer journeys.



Tagscustomer experience, customer journey, satisfaction, customer experience management