Businesses increasingly recognize that their customers and workers are engaging in ways that were inconceivable when their essential applications were first architected, according to Chris Rechtsteiner, vice president of marketing for ServerCentral. “A group in one country has to have the exact same service levels as a location in another country, and half the people are internal end users, while the other half are external customers,” he says.
As their businesses have globalized, their most strategic applications have struggled to keep pace. “Companies are coming to us, asking ‘How do we do this? How do we solve this problem?’ That’s really what it comes down to.”