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The State of Marketing Attribution

Published By: AdRoll
Published:  Jul 11, 2017
Length:  52 pages

This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

Tagsmarketing attribution, adroll, marketing strategies, efficiency