Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
With AdRoll ABM, marketers can effectively reach potential customers throughout the marketing funnel—no matter what device they are on.
In this guide, we cover:
- How to define your target accounts
- Onboarding your CRM data with AdRoll
- How to target and personalize your ads to attract the key accounts that will grow your business
- How to measure the success of your ABM campaigns
- And more!