More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind.
The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
Readers will gain:
- A clear understanding of current consumer use and where they’d like to use mobile wallet more, especially Millennials and those from households with higher incomes
- Specific coupon and loyalty program opportunities, and the problems mobile wallet solves for redemption and program participation
- How broader use of mobile wallet will drive its use for payments