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The Art Of Integration

Published By: Adobe
Published:  Aug 02, 2017
Length:  24 pages

Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.

Tagsdigital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions