Millennials have officially surpassed the Baby Boomers as the nationís largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. Itís expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty.
CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.