Everybody has their favorite apps. But can you name even three mobile websites you like? We canít. itís because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. Thatís a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you donít own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.